Keds® Brave Life Project

Inspiring Girls to Follow Their Dreams.

Being brave isn't always easy. We're providing you with the tools, resources and grants to help you lead a brave life — and feel comfortable in your own shoes.

Get Smart on Girls

 The Dare to Dream, Dare to Act: What Girls Say About Bravery study was conducted in partnership with Keds®. The landmark study included over 1,500 participants and took place from February – April 2014 through an independent online survey firm, and defines teen girls as between the ages of 13 – 18. To understand potential gaps in how gender plays a role in perceptions of bravery, a sample of teen boys of the same age range were included.

“The biggest learning is that we must change the conversation and redefine bravery for girls,” says GLI co-founder, Rachel Simmons. “We have to talk with girls about what being brave means in an everyday sense. Most girls know that they can learn to practice to be brave, but they don’t know where to go to learn how.” The study finds that teaching girls to ask for help, try new things, express disagreement, and stay open to new experiences will help them become braver. Programs that increase these skills in girls will also increase their bravery.

The best part of our research? There was no correlation between any demographic group and bravery. Girls’ bravery was linked to teachable mindsets such as determination, resilience, willingness to ask for help or openness to new experiences. Ninety four percent of girls believed that bravery can be learned and they are right! Every girl has the potential to live everyday brave.